GAR Products needed a brand identity that matched the quality of its chairs. As the design lead, I developed the look and feel of the brand. The overall identity includes several core design elements, such as a grid system that echoes their design precision and kraft paper that embodies an authentic commitment to hands-on artistry and durability. The key deliverables ranged from stationery to marketing materials, all of which was then presented during a company-wide town hall meeting.
CLIENT: GAR Products