GAR Products makes furniture that's as beautiful as it is durable. Their newest outdoor line is no exception. To promote this new line to select interior design firms, GAR wanted to put these chairs in the hands of the very people who would be designing with them. So we sent miniatures. Leveraging the concept "beauty that endures," I collaborated with copywriters to design a direct mail package that looks like a shrunken version of a full size packaged chair, complete with a miniaturized hangtag, shipping box and booklet.
AGENCY: CI-Group
CLIENT: GAR Products